EDM and Targeted Digital Communication
I bring proven expertise in creating and managing effective electronic direct marketing (EDM) campaigns using platforms such as Mailchimp, MailBluster, and a range of proprietary systems. From concept through to execution, I craft engaging email content that drives engagement and conversions, leveraging robust analytics and metrics to track sales, monitor subscriber growth, and measure campaign success. Beyond email, I integrate campaigns seamlessly with social media channels like Meta (Facebook and Instagram), using database platforms to segment and target demographics with precision. This data-driven approach ensures messaging is relevant, timely, and impactful—maximising reach while optimising ROI.
